It collates, tracks and alerts you to the important questions being asked on Google.
“I use AnswerThePublic when I’m planning paid strategies. It’s a goldmine of not just on the questions real people are asking but the language they are using in online searches. It also makes it easy to write ad copy, as you can literally take the words out of people’s minds - it couldn’t be more relatable!”
Read people’s minds by using the rawest data set available - search data. Understand their deepest needs and motivations...and create a truly relatable paid search strategy.
Identify search habits that reveal customer preferences. Create ad copy that relates to how people really search. Talk to them in their language, and see engagement and traffic soar.
Quickly get to a list of everything people are searching around your topic, and then trim down fast - creating super-relevant, impressionable copy in minutes.
Get a fresh perspective from how people interact with others in the market. Uncover new keywords which can be applied to your work.
Let AnswerThePublic alert you when people start searching differently around your topic. Be ready to adapt campaigns ‘in the moment’, and highlight new opportunities to your clients.
It’s candid, honest insight, which makes it incredibly valuable...particularly when it comes to tracking trust and reputation.
Search listening is less suceptible to unreliable responses, which can happen in surveys, or the from a desire to project a certain image rather than reality, which is a risk with social data.
Imagine what you’re missing out on if you don’t. Search listening is the insight paid search needs, now.
Seth Stephens-Davidowitz, Former Google data scientist and author of the book “Everybody Lies”