A search listening tool built for Paid Media teams.

It collates, tracks and alerts you to the important questions being asked on Google.

Discover what people are asking aboutโ€ฆ

Enter a topic, brand or product. Use 1-2 words for best results Enter a topic, brand or product Use 1-2 words for best results
Jim Kirby profile pic

โ€œI use AnswerThePublic when Iโ€™m planning paid strategies. Itโ€™s a goldmine of not just on the questions real people are asking but the language they are using in online searches. It also makes it easy to write ad copy, as you can literally take the words out of peopleโ€™s minds - it couldnโ€™t be more relatable!โ€

Jim Kirby
Director of Strategy - Propellernet

speech mark icon

โ€œThere are 3.5 billion Google searches every day, and 20% of those have never been seen before. Theyโ€™re like a direct line to peopleโ€™s thoughtsโ€ฆโ€

Source: internetlivestats.com

Every month 20,000+ companies do awesome things with AnswerThePublic

customer logos; Bottle, Precision Marketing Group, First, Noisy Little Monkey, Marketing Profs

How Paid teams are using search listening…

Icon of a funnel surrounded by bubbles

Get to know the people youโ€™re targeting

Read peopleโ€™s minds by using the rawest data set available - search data. Understand their deepest needs and motivations...and create a truly relatable paid search strategy.

Icon of a pulse surrounded by bubbles

Drive more engagement in your ads

Identify search habits that reveal customer preferences. Create ad copy that relates to how people really search. Talk to them in their language, and see engagement and traffic soar.

Icon of a head surrounded by bubbles

Generate copy ideas in an instant

Quickly get to a list of everything people are searching around your topic, and then trim down fast - creating super-relevant, impressionable copy in minutes.

Icon of a clock surrounded by bubbles

Analyse the competitive landscape

Get a fresh perspective from how people interact with others in the market. Uncover new keywords which can be applied to your work.

Icon of a briefcase surrounded by bubbles

Be on the ball with behaviour changes

Let AnswerThePublic alert you when people start searching differently around your topic. Be ready to adapt campaigns โ€˜in the momentโ€™, and highlight new opportunities to your clients.

Search Listening is the process of understanding what an audience truly thinks.

Use the ultimate source of insightโ€“search dataโ€“to see the unbiased perspectives of millions of people.

Learn what people really think, not what they say they think

Itโ€™s candid, honest insight, which makes it incredibly valuable...particularly when it comes to tracking trust and reputation.

Reduce the potential for flawed data

Search listening is less suceptible to unreliable responses, which can happen in surveys, or the from a desire to project a certain image rather than reality, which is a risk with social data.

Itโ€™s how you listen to what people want, that will set you apart from the competition.

Imagine what youโ€™re missing out on if you donโ€™t. Search listening is the insight paid search needs, now.

speech mark icon

โ€œGoogle searches are the most important dataset ever collected on the human psycheโ€

Seth Stephens-Davidowitz, Former Google data scientist and author of the book โ€œEverybody Liesโ€

With your ideas and our search listening tool, itโ€™s easier to create a revenue generating paid search stragtegy.

Anyone can use AnswerThePublic to reach more people

Try for free Explore our plans
Gordon with raised eyebrow