It collates, tracks and alerts you to the important questions being asked on Google.
โSearch listening is a way of understanding what people are saying about brands and markets, and the questions that they are asking.
Itโs a powerful form of public relations insight to develop a communication strategy, content plan and tone of voice.โ
Source: internetlivestats.com
Search listening alerts will help you measure the impact of your work. Start following the product youโre marketing and see how search behaviour changes over time as your work is implemented.
Now more than ever, there is a need to be ready to react to peopleโs ever changing questions around your brand, product or service. Track public feeling on events that matter to your organisation with an automated email update of relevant queriesโso you can act.
Set up Search Listening Alerts to monitor your own brand, and do the same for competitors so you can keep an eye out for whatโs going on in their world.
Once you set up an alert you will be notified about any new searches around you, your brand, your organisation...or even a product. This will allow you to react when anythingโwhether itโs negative or positiveโchanges. Interesting stuff.
By tracking your brand or product name, you can keep on top of how people are searching for you and be alerted when searches increase on a particular topic or issue, before you need to act.
We use AnswerThePublic to add insight, validation, and creativity to our digital PR and content strategies โ even pitches and proposals. It uncovers rich, less crowded, and sometimes surprising areas of search demand we wouldnโt otherwise reach. It has increased the search potential of our clientsโ website and content through organic search.”
We use AnswerThePublic to add insight, validation, and creativity to our digital PR and content strategies โ even pitches and proposals. It uncovers rich, less crowded, and sometimes surprising areas of search demand we wouldnโt otherwise reach. It has increased the search potential of our clientsโ website and content through organic search.โ
Sarah Evans, Senior Digital Strategist, BOTTLE PR
Itโs candid, honest insight, which makes it incredibly valuable...particularly when it comes to tracking trust and reputation.
Search listening is less suceptible to unreliable responses, which can happen in surveys, or the from a desire to project a certain image rather than reality, which is a risk with social data.
Imagine what youโre missing out on if you donโt. Search listening is the insight Public Relations needs, now.
Seth Stephens-Davidowitz, Former Google data scientist and author of the book โEverybody Liesโ
