Search listening tool for Public Relations professionals

A search listening tool built for Public Relations teams.

It collates, tracks and alerts you to the important questions being asked on Google.

Search listening is a way of understanding what people are saying about brands and markets, and the questions that they are asking. It’s a powerful form of public relations insight to develop a communication strategy, content plan and tone of voice.”

Stephen Waddington,
Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University

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“There are 3.5 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to people’s thoughts…”

Source: internetlivestats.com

Every month 20,000+ companies do awesome things with AnswerThePublic

customer logos; Bottle, Experienced Media Analysts, Wadds Inc

How Public Relations teams are using search listening…

Promotions effectiveness

Search listening alerts will help you measure the impact of your work. Start following the product you’re marketing and see how search behaviour changes over time as your work is implemented.

Monitor and react

Now more than ever, there is a need to be ready to react to people’s ever changing questions around your brand, product or service. Track public feeling on events that matter to your organisation with an automated email update of relevant queries—so you can act.

Competitor analysis

Set up Search Listening Alerts to monitor your own brand, and do the same for competitors so you can keep an eye out for what’s going on in their world.

Reputation Management

Once you set up an alert you will be notified about any new searches around you, your brand, your organisation...or even a product. This will allow you to react when anything–whether it’s negative or positive–changes. Interesting stuff.

Pre-empting crisis

By tracking your brand or product name, you can keep on top of how people are searching for you and be alerted when searches increase on a particular topic or issue, before you need to act.

We use AnswerThePublic to add insight, validation, and creativity to our digital PR and content strategies – even pitches and proposals. It uncovers rich, less crowded, and sometimes surprising areas of search demand we wouldn’t otherwise reach. It has increased the search potential of our clients’ website and content through organic search.”

Sarah Evans, Senior Digital Strategist, BOTTLE PR

Search Listening is the process of understanding what an audience truly thinks.

Use the ultimate source of insight–search data–to see the unbiased perspectives of millions of people.

Learn what people really think, not what they say they think

It’s candid, honest insight, which makes it incredibly valuable...particularly when it comes to tracking trust and reputation.

Reduce the potential for flawed data

Search listening is less suceptible to unreliable responses, which can happen in surveys, or the from a desire to project a certain image rather than reality, which is a risk with social data.

It’s how you listen to what people want, that will set you apart from the competition.

Imagine what you’re missing out on if you don’t. Search listening is the insight Public Relations needs, now.

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“Google searches are the most important dataset ever collected on the human psyche”

Seth Stephens-Davidowitz, Former Google data scientist and author of the book “Everybody Lies”

With your ideas and our search listening tool, it’s easier to create and validate effective communication and campaigns.

Discover what people are asking about…

Enter a topic, brand or product. Use 1-2 words for best results Enter a topic, brand or product Use 1-2 words for best results