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We’re all searching for something.

The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilised sources of research for content ideas. Until now...Read on to learn how to get the best out of this tool.

AnswerThePublic is brought to you by the team behind CoverageBook. Find out how over 1,500 PR teams worldwide Make Coverage Reports, Faster at


Consumer Insight for PR in the Age of Google.

This is search insight that could and should be used by any marketing team. Creative, PR, Content, SEO.

So we built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.

This insight is there for anybody to use. You just need to know how to extract it. To learn more about using auto complete data for content ideas we’ve created a short FREE email course...

Learn how to use this tool like a pro

AnswerThePublic is built by the team behind CoverageBook.

PR reporting reimagined for the 21st century.

"Superb Press Coverage Reporting Tool. CoverageBook is super simple to use and compiles gorgeous media coverage reports with great data points to demonstrate campaign effectiveness.

It does what it’s designed to do, quickly cranking out clean, data-rich coverage reports. My agency has shaved off dozens of hours spent every month compiling coverage reports.”

David Gerzof Richard, Founder, Bigfish PR

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