AnswerThePublic Webinar Series

Hosted by

Hannah Harris
Hannah Harris

Webinar host, Director at answerthepublic.com

@hannahmfoster @answerthepublic

Hosted by

Sophie Coley
Sophie Coley

The world's leading expert on Search Listening. Author of 'Consumer Insight in The Age of Google'.

@coleybird searchlistening.com

Industry experts from SEO and content marketing, to PR and paid search reveal how search data can help you read people’s minds and make better decisions as a result.

PREVIOUS WEBINARS

Episode 15

Search Listening in Health: Searching for the Patient Perspective

Guests: Julia Walsh, Brand Medicine International

Watch the recording
Julia Walsh

Episode 14

Search Listening: Measuring the Outcome of Public Relations Through Search

Guests: Stella Bayles, CoverageBook, Andrew Bruce Smith, Escherman, Alex Judd, Clarity PR & Steve Leigh, PR Agency One

Watch the recording
Stella Bayles

Episode 13

Why Public Relations Needs Search Listening

Guest: Stella Bayles, CoverageBook

Watch the recording
Stella Bayles

Episode 12

An intro to Search Listening

Guest: Sophie Coley, Propellernet and SearchListening.com

Watch the recording
Sophie Coley

Episode 11

Search Listening: How to use Google data in PR insight and measurement

Guest: Stella Bayles, CoverageBook

Watch the recording
Stella Bayles

Episode 10

Search Listening: Using search data to support talent selection

Guest: David Boyle, Audience Strategies

Watch the recording
David Boyle

Episode 9

How to use Google data in PR - from audience insights to pitching

Guest: Louise Parker, Propellernet

Watch the recording
Louise Parker

Episode 8

Exploring Google’s different data sets

Guest: Mark Williams-Cook, AlsoAsked.com

Watch the recording
Mark Williams-Cook

Episode 7

How to use search insight to have a positive impact on health

Guest: Julia Walsh, CEO Brand Medicine International

Watch the recording
Julia Walsh

Episode 6

How merging search and social data unlocks what people really think

Guest: Dr Jillian Ney, UK’s first Dr of Social and founder of The Social Intelligence Lab

Watch the recording
Dr Jillian Ney

Episode 5

How not-for-profit professionals should be using search data to truly understand the public

Note: this webinar is primarily for those working in not-for-profit, including the public sector and academia but it will still be useful for those who work in marketing more generally.

Guest: Sam Gilbert, Researcher at The Bennett Institute for Public Policy, University of Cambridge

Watch the recording
Sam Gilbert

Episode 4

How observing online behaviour can help you produce better content

Guest: BuzzSumo.com and Brandwatch’s Eric deLima Rubb

Watch the recording
Eric deLima Rubb

Episode 3

How search listening can help you track and manage your reputation online

Guest: Gini Dietrich from Spin Sucks

Watch the recording
Gini Dietrich

Episode 2

How search insight can help you truly relate to the public

Guest: Stella Bayles from CoverageBook

Watch the recording
Stella Bayles

Episode 1

Search Listening: Learn how to read people’s minds and make better business decisions

Guest: Sophie Coley from Search Listening

Watch the recording
Sophie Coley

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