The world's leading expert on Search Listening. Author of 'Consumer Insight in The Age of Google'.
Webinar host, Director at answerthepublic.com
There are over 3.5 billion Google searches per day, and 1.2 trillion searches per year. Over 20% of all searches have never been seen before.
These are often our private fears and secret hankerings. The things we'd only ever dare share with Google. It's like a direct line to people’s most candid thoughts.
In opening up to Google, we create a goldmine of insight that you, as a marketer, can use to create fresh, ultra-useful content, products and services. The kind people really want.
This is ‘Search Listening’. An insight method that uses search data to help you understand people’s true needs, motivations and behaviours, it tells you what the global human population is really thinking. And we’d love to teach you all about it.
With 10 years experience working with international clients, Sophie is the originator of the Search Listening technique.