AnswerThePublic Webinar Series

Hosted by

Hannah Harris

Webinar host, Director at answerthepublic.com

@hannahmfoster @answerthepublic

Hosted by

Sophie Coley

The world's leading expert on Search Listening. Author of 'Consumer Insight in The Age of Google'.

@coleybird searchlistening.com

Industry experts from SEO and content marketing, to PR and paid search reveal how search data can help you read people’s minds and make better decisions as a result.

PREVIOUS WEBINARS

Episode 15

Search Listening in Health: Searching for the Patient Perspective

Guests: Julia Walsh, Brand Medicine International

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Episode 14

Search Listening: Measuring the Outcome of Public Relations Through Search

Guests: Stella Bayles, CoverageBook, Andrew Bruce Smith, Escherman, Alex Judd, Clarity PR & Steve Leigh, PR Agency One

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Episode 13

Why Public Relations Needs Search Listening

Guest: Stella Bayles, CoverageBook

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Episode 12

An intro to Search Listening

Guest: Sophie Coley, Propellernet and SearchListening.com

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Episode 11

Search Listening: How to use Google data in PR insight and measurement

Guest: Stella Bayles, CoverageBook

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Episode 10

Search Listening: Using search data to support talent selection

Guest: David Boyle, Audience Strategies

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Episode 9

How to use Google data in PR - from audience insights to pitching

Guest: Louise Parker, Propellernet

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Episode 8

Exploring Google’s different data sets

Guest: Mark Williams-Cook, AlsoAsked.com

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Episode 7

How to use search insight to have a positive impact on health

Guest: Julia Walsh, CEO Brand Medicine International

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Episode 6

How merging search and social data unlocks what people really think

Guest: Dr Jillian Ney, UK’s first Dr of Social and founder of The Social Intelligence Lab

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Episode 5

How not-for-profit professionals should be using search data to truly understand the public

Note: this webinar is primarily for those working in not-for-profit, including the public sector and academia but it will still be useful for those who work in marketing more generally.