A search listening tool built for SEO teams.

It collates, tracks and alerts you to the important questions being asked on Google.

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The best thing about AnswerThePublic is the insight you get into the type of questions people are asking Google around a topic. When it comes to our work with voice search and voice assistant apps – instead of going in blind, we’ve got the actual search queries. This means we can map out conversations and pre-build entire frameworks.”

The best thing about AnswerThePublic is the insight you get into the type of questions people are asking Google around a topic. When it comes to our work with voice search and voice assistant apps – instead of going in blind, we’ve got the actual search queries. This means we can map out conversations and pre-build entire frameworks.”

Ben Poulton,
Head of Search - FIRST

Ben Poulton profile pic

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“There are 3.5 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to people’s thoughts…”

Source: internetlivestats.com

Every month 20,000+ companies do awesome things with AnswerThePublic

customer logos; Bottle, Precision Marketing Group, First, Noisy Little Monkey, Marketing Profs

How SEO teams are using search listening…

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Save days (or even weeks) on long-winded manual keyword search

Easily spot gaps in existing content and optimise it to answer your customers specific questions.

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Find unique quirky or surprising questions

Discover niched subjects and unexpected keywords to attract more organic traffic. Uncover insights which could lead to creative content ideas that could earn attention & editorial links.

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Discover search queries quickly and efficiently

Find the keywords worth optimising for, and create content that fulfills user intent more completely than ever before.

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Create super-relevant content

Stay ahead of Google’s updates by focusing on user intent. Keep your work as optimised and targeted to your audience as possible.

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Drive more traffic to your website

With AnswerThePublic it’s never been easier to create a SERP-dominating content strategy. Get more leads and organic search traffic.

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We have a lot of random information about living donation on our website, but I was able to harvest everything, all the questions that people are asking, and match that up to what we lacked on our website. So that was kind of a significant... Like, that would have taken me days or weeks to do if I was using another SEO tool.”

We have a lot of random information about living donation on our website, but I was able to harvest everything, all the questions that people are asking, and match that up to what we lacked on our website. So that was kind of a significant... Like, that would have taken me days or weeks to do if I was using another SEO tool.”

Patrick Garmoe, Web Services Lead, Nebraska Medicine.

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Search Listening is the process of understanding what an audience truly thinks.

Use the ultimate source of insight–search data–to see the unbiased perspectives of millions of people.

Learn what people really think, not what they say they think

It’s candid, honest insight, which makes it incredibly valuable...particularly when thinking about the people behind the search box.

Reduce the potential for flawed data

Search listening is less suceptible to unreliable responses, which can happen in surveys, or from a desire to project a certain image rather than reality, which is a risk with social data.

It’s how you listen to what people want, that will set you apart from the competition.

Imagine what you’re missing out on if you don’t. Search listening is the insight SEO needs, now.

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“Google searches are the most important dataset ever collected on the human psyche”

Seth Stephens-Davidowitz, Former Google data scientist and author of the book “Everybody Lies”

With your ideas and our search listening tool, it’s easier to create a SERP-dominating content plan.

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