Why Public Relations Needs Search Listening

It's important to understand public opinion when forming an effective communications strategy.

Learn why reviewing how people search on Google is fast becoming the most insightful data-set on the public... and PR needs to know the public right?

How to use search listening in Brand Awareness

Using search listening around your brand or activity gives you a clear picture of change in awareness.

Learn how to track changes in search behaviour as your work is implemented, and how search impact metrics can be part of your campaign measurement.

Using Search Listening to better understand crisis

Knowing how to plan for, respond to and monitor a crisis is crucial for any organisation.

Learn some simple search listening tactics you can use to measure awareness, identify crises and stay on top of the reputation of a brand, product or person.

Have you ever Googled a sex position?

Let’s play a game of ‘Have you ever…?’ I think the results might surprise you.

Have you ever Googled sex position? Googled a health concern? Googled a symptom? Googled to fact-check a new story?

My guess is that you have answered ‘yes’ to at least two of these. Am I right?! If you did, you’re not alone.

What ‘Satan Shoes’ teaches us about PR’s impact on search

It started off as a stunt for US rapper Lil Nas X, in collaboration with Brooklyn art collective MSCHF designing a pair of so-called ‘Satan Shoes’.

What baked beans on Weetabix teaches us about measuring search impact

Baked beans on breakfast cereal, instead of on toast? No, it’s not for us either. But British brand Weetabix divided opinion on Twitter when it suggested the unusual pairing.

What data sets can you get from Google and how do you use them?

From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com – there are plenty of ways to access search data, in all its different forms.

But how do you determine which tool is the best fit for your project, or more importantly – how can you merge insights from different sources to supercharge your search listening?