Search Listening: How to use Google data in PR insight and measurement

What’s the webinar about?

​​​Search Listening (tracking search data) for your brand or activity gives you a clear picture of change in awareness or opinion which is key to communications strategy.

When people have worries, a question or simply need more information on something, they turn to Google.

There are over 3.5 billion searches every day. Those triggers are a real-time insight to the human psyche, the public.