There are over 1 billion health-related queries typed into search engines like Google every single day. From vaccine-related searches like: ‘rash on arm after covid vax’, to queries like: ‘what stage is my breast cancer’, we can all think of a time when we’ve turned to ‘Dr. Google’ for information, advice, or reassurance - whether it comes to our own health, or that of a loved one.
We’re all patients, and we’re all very candid with search engines - which are often our first port of call when we think there is something wrong, have been diagnosed...or when we’re too embarrassed to speak to someone else. For that reason, Search Listening is incredibly valuable when understanding what’s truly going on in people’s heads when it comes their health.
By tapping into search data we can understand the patient perspective, as people undertake their own private consultations online. Understanding the dynamics of how this exchange of questions for health advice influences the broader healthcare ecosystem, is key to a responsive future-proofed strategy.
In this webinar, we’ll explore how Search Listening offers healthcare marketers the opportunity for a paradigm shift away from a brand-centric ‘push’ strategy to a patient-centric ‘pull’ approach.
This session is relevant to everyone - whether or not you work in a health-related field. You’ll understand how to be more discerning about how you turn to the internet for health-related information, and convert those questions into advice that you can act on.
We’ll talk about: