Webinar Series / Episode 11

Search Listening: How to use Google data in PR insight and measurement

Special guest

Stella Bayles
Stella Bayles

From CoverageBook

Hosted by

Watch the recording (60 mins)

What’s the webinar about?

​​​Search Listening (tracking search data) for your brand or activity gives you a clear picture of change in awareness or opinion which is key to communications strategy.

When people have worries, a question or simply need more information on something, they turn to Google.

There are over 3.5 billion searches every day. Those triggers are a real-time insight to the human psyche, the public.

What you’ll learn:

  • How to use search listening to measure brand awareness, identify crises and stay on top of the reputation of a brand, product or person
  • What this means for the PR industry
  • Practical search listening skills that you can use straight away using tools like AnswerThePublic