Webinar Series / Episode 1

Search Listening

Learn how to read people’s minds and make better business decisions

Special guest

Sophie Coley
Sophie Coley

The world's leading expert on Search Listening. Author of 'Consumer Insight in The Age of Google'.

@coleybird searchlistening.com

Your host

Hannah Harris
Hannah Harris

Webinar host, Director at answerthepublic.com

@hannahmfoster @answerthepublic

Watch the recording (63 mins)

What you’ll learn

There are over 3.5 billion Google searches per day, and 1.2 trillion searches per year. Over 20% of all searches have never been seen before.

These are often our private fears and secret hankerings. The things we'd only ever dare share with Google. It's like a direct line to people’s most candid thoughts.

In opening up to Google, we create a goldmine of insight that you, as a marketer, can use to create fresh, ultra-useful content, products and services. The kind people really want.

This is ‘Search Listening’. An insight method that uses search data to help you understand people’s true needs, motivations and behaviours, it tells you what the global human population is really thinking. And we’d love to teach you all about it.

With 10 years experience working with international clients, Sophie is the originator of the Search Listening technique.

How will this webinar help me?

  • Find out what Search Listening is and how it can help you market and grow your business
  • Learn practical Search Listening skills that you can use straight away using tools like AnswerThePublic
  • Map search data insights across your customer journey
  • Discover new insights about your customers that you’ll likely miss with other research methods