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Webinar Series / Episode 10
Using search data to support talent selection
Special guest
David Boyle
From Audience Strategies
Hosted by
Hannah Harris
From Audience Strategies
Identifying talent which is best fit for a project can be a minefield. Not only are there an unlimited number of celebrities in the world, there are now gamers, bloggers and vloggers, Instagram and TikTok influencers...and that’s just the start.
There are plenty of metrics you can look at to help you determine which talent is right for your project, from followers count to engagement and more, but search data is an input that’s often missed from the influencer selection process. And yet it can truly add a fresh view of talent and is particularly enlightening when your target audience isn’t active on networks like TikTok and Instagram. Because they’ll still be being influenced - and they’ll still be online!
Beyond helping you to select the right talent, search is one of the key places that you can turn to to prove the value of influencer partnerships; because if the partnership has really worked to the extent that consumers associate your brand with the talent, they’ll be searching for the two of you together.
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Entrepreneurs, consultants & small businesses who need fast data to create solid strategies and impactful data presentation.
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100 searches per day
CPC and search volume data
Teams that monitor different business searches and need to integrate information for strategy and presentation.
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Unlimited searches per day
CPC and search volume data
For teams that care about tracking & monitoring their brand reputation or want to keep their finger on the pulse for content inspiration.
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Unlimited searches per day
CPC and search volume data
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Pay one time.
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Monthly Access.
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“I use AnswerThePublic when I’m planning paid strategies. It’s a goldmine of not just on the questions real people are asking but the language they are using in online searches. It also makes it easy to write ad copy, as you can literally take the words out of people’s minds - it couldn’t be more relatable!”
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