How merging search and social data unlocks what people really think

Sophie Coley
Search Listening's co-founder, AnswerThePublic

Dr Jillian Ney
UK's first Dr of Social and founder of The Social Intelligence Lab
What you'll learn
Data differences
The differences and benefits of search data and social data
Blend insight methods
How to blend insight methods get a true understanding of people
Inform and measure
How to use data to inform your work, as well as measure its effectiveness
Practical skills
Practical social and search listening skills that you can use straight away using tools like AnswerThePublic