How not-for-profit professionals should be using search data to truly understand the public

Sophie Coley
Search Listening's co-founder, AnswerThePublic

Sam Gilbert
Researcher at The Bennett Institute for Public Policy, University of Cambridge
What you'll learn
Human needs
How search data is a vast reservoir of human needs and desires, growing deeper every minute
Socially useful insight
How to access insight which is socially useful, and at the heart of what people really want to know
Long-tail content
How responding to long-tail content gaps can have a positive impact on behalf of your client, business or organisation
Practical skills
Practical Search Listening skills that you can use straight away using tools like AnswerThePublic