Answer The Public
by NP digital
Answer The Publicby NP digital
AnswerThePublic

Offers:

How not-for-profit professionals should be using search data to truly understand the public

Sophie Coley

Sophie Coley

Search Listening's co-founder, AnswerThePublic

Sam Gilbert

Sam Gilbert

Researcher at The Bennett Institute for Public Policy, University of Cambridge

What you'll learn

Human needs

How search data is a vast reservoir of human needs and desires, growing deeper every minute

Socially useful insight

How to access insight which is socially useful, and at the heart of what people really want to know

Long-tail content

How responding to long-tail content gaps can have a positive impact on behalf of your client, business or organisation

Practical skills

Practical Search Listening skills that you can use straight away using tools like AnswerThePublic