Search Listening in Health: Searching for the Patient Perspective

Sophie Coley
Search Listening's co-founder, AnswerThePublic

Julia Walsh
From Brand Medicine International
What you'll learn
Patient journey
How the customer journey becomes the patient journey in healthcare
Dr. Google
How 'Dr. Google' is consulted by patients, and the influence this has on what they do
Stages of grief
How the stages of grief experienced by patients as they come to terms with a disease, influences how they respond to online content
Practical skills
Practical Search Listening skills you can use right away, using tools like AnswerThePublic