Answer The Public
by NP digital
Answer The Publicby NP digital
AnswerThePublic

Offers:

Search Listening: Measuring the Impact of Public Relations Through Search

Sophie Coley

Sophie Coley

Search Listening's co-founder, AnswerThePublic

Stella Bayles

Stella Bayles

From CoverageBook

Andrew Bruce Smith

Andrew Bruce Smith

From Escherman

Alex Judd

Alex Judd

From Clarity PR

Steve Leigh

Steve Leigh

From PR Agency One

What you'll learn

PR and search data

Why public relations needs search data

Share of Search

What is Share of Search and how do you use it?

Earned approach

Exploring an earned approach to search marketing planning and measurement

Measure communications

How search listening can help measure communications, beyond tracking brand searches