Search Listening: Measuring the Impact of Public Relations Through Search

Sophie Coley
Search Listening's co-founder, AnswerThePublic

Stella Bayles
From CoverageBook

Andrew Bruce Smith
From Escherman

Alex Judd
From Clarity PR

Steve Leigh
From PR Agency One
What you'll learn
PR and search data
Why public relations needs search data
Share of Search
What is Share of Search and how do you use it?
Earned approach
Exploring an earned approach to search marketing planning and measurement
Measure communications
How search listening can help measure communications, beyond tracking brand searches