Why Public Relations Needs Search Listening

Sophie Coley
Search Listening's co-founder, AnswerThePublic

Stella Bayles
From CoverageBook
What you'll learn
Audience research
How search data gives you access to the biggest data-set of audience research
Public feeling
How PR practitioners can use this data to understand how the public feel
Communications strategy
How search listening can be applied across your communications strategy
Practical skills
Practical Search Listening skills that you can use straight away using tools like AnswerThePublic