Search Listening: How to use Google data in PR insight and measurement

Sophie Coley
Search Listening's co-founder, AnswerThePublic

Stella Bayles
From CoverageBook
What you'll learn
Brand awareness
How to use search listening to measure brand awareness, identify crises and stay on top of the reputation of a brand, product or person
PR industry impact
What this means for the PR industry
Practical skills
Practical Search Listening skills that you can use straight away using tools like AnswerThePublic