Using search data to support talent selection

Sophie Coley
Search Listening's co-founder, AnswerThePublic

David Boyle
From Audience Strategies
What you'll learn
Influence insights
The surprising insights search data can reveal around influence and influencers
Prioritise talent
How to use search data to help prioritise the talent that best fits a project
Combine data
Combining search data with other data sources
Measurement framework
How to build search into your measurement framework when working with influencers