A search listening tool built for Paid Media teams.
It collates, tracks and alerts you to the important questions being asked on Google.
I use AnswerThePublic when I'm planning paid strategies. It's a goldmine of not just on the questions real people are asking but the language they are using in online searches. It also makes it easy to write ad copy, as you can literally take the words out of people's minds - it couldn't be more relatable!
Jim Kirby,
Director of Strategy - Propellernet
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“There are 3.5 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to people's thoughts…”
Source: internetlivestats.com
Every month 20,000+ companies do awesome things with AnswerThePublic
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How Paid teams are using search listening…
Get to know the people you're targeting
Read people's minds by using the rawest data set available - search data. Understand their deepest needs and motivations...and create a truly relatable paid search strategy.
Drive more engagement in your ads
Identify search habits that reveal customer preferences. Create ad copy that relates to how people really search. Talk to them in their language, and see engagement and traffic soar.
Generate copy ideas in an instant
Quickly get to a list of everything people are searching around your topic, and then trim down fast - creating super-relevant, impressionable copy in minutes.
Analyse the competitive landscape
Get a fresh perspective from how people interact with others in the market. Uncover new keywords which can be applied to your work.
Be on the ball with behaviour changes
Let AnswerThePublic alert you when people start searching differently around your topic. Be ready to adapt campaigns ‘in the moment’, and highlight new opportunities to your clients.
Search Listening is the process of understanding what an audience truly thinks.
Use the ultimate source of insight–search data–to see the unbiased perspectives of millions of people.
Learn what people really think, not what they say they think
It's candid, honest insight, which makes it incredibly valuable...particularly when thinking about the people behind the search box.
Reduce the potential for flawed data
Search listening is less suceptible to unreliable responses, which can happen in surveys, or from a desire to project a certain image rather than reality, which is a risk with social data.
It's how you listen to what people want, that will set you apart from the competition.
Imagine what you're missing out on if you don't. Search listening is the insight SEO needs, now.
“Google searches are the most important dataset ever collected on the human psyche”
Seth Stephens-Davidowitz, Former Google data scientist and author of the book “Everybody Lies”